Search is like an expression between the user and website or an app, where the user communicates their information demand as a query, and in return the website or app expresses its reply as a set of results. Users await smooth experiences during their search and take quick decisions about an app’s value based on the quality of one or more search results.
Local search is defined as the usage of specialized Internet search engines that allow users to comply geographically constrained searches in contrast to a structured database of local business listings. Whereas, Universal search refers to the integration of supplementary media such as videos, images or maps that are displayed among the organic search results of search engines like Google or Bing etc.
Search engines aim to combine searches as each update to this feature shall bring new possibilities and opportunities for the content that is already visible on SERP. Enhancing the result pages of specific search queries with integrations is an extremely essential factor in Google’s intention to be able to convey the user ‘the best result’ for their individual search request in the shortest time as possible. Combining the elements of local search as recovery or discovery searches and universal searches depending on search keywords plus results by gathered information, shall display more personalized results which would eventually increase online visibility and decrease user’s effort to search for further results.
Combined search is a crucial part of modern search as it emphasizes on the fact that including visual and multimedia content on web page will deliver an intelligent set of search results that will benefit searchers to identify a variety of concepts associated with the query terms quickly. Introducing new integration will help in making the range of results even more universal. As mentioned above, this is a great opportunity for Google and other search engine giants to analyze user behavior and to examine how specific content meets user attention for different search queries.
Moreover, this new opportunity can grow value of page elements. The following factors can help you understand what needs to be accomplished to achieve top visibility for your brand:
- By determining your true rank: After studying your actual layout, you will need to study the actual SERP that attempts to offer true page ranking. Then, identify the order in which your page(s) appear in the overall page ranks.
- Design a strategy based on the elements that are topping you:After the identification of the page elements that are critically topping on a result page, at this point you develop new strategies.
- Constantly monitor the effectiveness of your strategy:Non-text universal search results frequently may impact rank quicker than the traditional SEO.
- Don’t forget geo-targeting:Engaging the major markets where you generate leads or sales are to be kept in mind, as the page layout can change relying on the searcher’s market.
Nowadays, search results from the search engines like Google, Bing and etc. display a mix of different types of results from images to videos to news to web pages, as well as others. Thus, the main reason for combining together local and universal search results appears to accommodate a diverse set of search results. Whilst, the ranking of search results from other sources may include features that are unique such as freshness for news results, the search result quality scores are set so that it is possible for results from different sources may be combined together to deliver more visibility.