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Facebook Marketing Strategy

How to Drive Sales through Facebook?

In the last couple of years, the Facebook community has grown tremendously with more than 1.86 billion monthly active users, including a 17% hike in around two years. So, let’s face it, Facebook isn’t slowing down, which makes it an unavoidable necessity to ensure that every business, enterprise, company or brand plays its part in social media marketing. Facebook is like a massive opportunity for networking and amplifying your marketing strategy as it contains an ocean of potential customers. Even though it is harder to analyze and find your target segment on an online platform; creating and developing a unique style, content and strategy will surely get to impressive feedback.


Facebook marketing strategies, which include several essential steps to not only get started but also create a remarkable plan will support your presence to engage potential customers and grow your business:


  • Promote your page: What great is sharing and making extraordinary content if nobody sees it? Luckily, there are approaches to construct a following on Facebook. When you initially make your page, send invites through Facebook to your present clients. Conventional marketing methods can likewise enable you to develop your group of audience. It’s also a great practice to incorporate all of your social profiles on your site and showcase the material you create.
  • Post regularly: Promotion is the first initial step when creating a marketing page but to keep the audience hooked to your work, it is essential to keep posting regularly. You should you’re your audience or customers feel like they know your business and can relate to you. Posting regularly requires determination and creativity to construct quality content. Dedication to transparency and quality will surely develop a strong connection with your audience.
  • Leverage friends of fans: As most of us know the phenomenon of conformity that is to conform to the trends or the likelihood to accept the social norms; therefore, we tend to try something if our friends are already using it. Social media is like the new ‘word-of-mouth’ where you’d want people to tag your business when they’re talking about you; as your customers are your best advocates.
  • Try Facebook ads: In case you’re having issues achieving clients naturally, attempt Facebook Ads. Promoted Facebook posts look like customary posts, however, are much focused and influence more people. You can target your audience by area, age, gender and interests. Since Facebook gathers client information, it can focus on your ad to the segment who are most likely to be interested in your product or service.
  • Combine Facebook & Email Marketing: The way that Facebook + Remarketing is used together, you can use Facebook + Email-Marketing as well. Offering something of value that provides an incentive for them to sign up to your email list. Whether, by introducing free trials, marketing for free products, or a free app, the aim is to acquire their email address. Once you’ve aced a positive impression of your brand and managed to get them on your list; you can send them newsletters and promotions over time to advertise and keep them updated. Finally, when they become a subscriber, you’ve skillfully raised the possibility of a sale.
  • Going live on Facebook: Another video alternative is Facebook Live Videos which is among the easiest ways of recording and sharing a video as it is being recorded. Notifications are sent immediately to the followers of your live feed as the recording starts so, it can be liked and shared during the broadcast. If you have a YouTube channel, you the convenience to cross-promote by transferring the video.


Many people are unaware of the fact that there a lot of approaches to promote on Facebook. For smart and innovative marketers, Facebook is a powerhouse of options waiting to be utilized. In any case, to completely benefit by these opportunities, the focus should be cost-effectiveness and relevance to create brand awareness. Understanding your Facebook audiences’ demographics plays an important role to identify the best strategy that works for your business type. By, enabling your entire workforce to create and drive recognition for your brand it is vital that they all are appreciated and advised to use Facebook as their business advocates. Tracking and analyzing your Facebook marketing strategy to learn and detect what worked and what didn’t on regular basis is crucial in order to achieve brand loyalty.