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Writing Effective Pay-Per-Click (PPC) Ads: Tips to Increase CTR and Conversions

There are numerous measurements that PPC advertisers should concentrate on to guarantee a solid ROI from their campaigns. Click-through rate, or CTR, is among the most vital rating tool which reveals how repeatedly people view your ad and end up really clicking it. The CTR of an ad; is, therefore, the level of clients who tap on an advertisement when it has been served to them dependent on the consequences of their search query. CTR is also useful in measuring the quality of your imagery, positioning, and keywords. If your ads are not convincing and elegantly composed, your CTR will suffer which effects your quality score, advertisement rankings, cost per click, and cost per conversation.

How Increasing Click through Rates is beneficial?

Some times higher click-through rates are not valuable to businesses and advertisers because the cost per lead is incredibly high, but overall high click-through rates are fundamental to well-performing campaigns for many reasons. First of all, higher click-through rates create an overall higher quality score. Secondly, when you know your ads are more targeted you get more out of your paid search budget by having your campaign more focused.  Thirdly, you create a greater likelihood of defeating your competition who may be advertising alongside your ads as well.

One of the basic aims as advertisers is to divert attention away from the competitors paid search advertisements and get the targeted searcher to view ours. So, as marketers, we’re continually thinking the most ideal approach to focus on our potential clients. As indicated by the Marketing Agency Growth Report 2018, 37% of study respondents are not certain about their office’s capacity to draw in the perfect customer and 33% are not sure their organization can produce enough leads by any means. Inconvenience is, acing Google AdWords which is extremely precarious. Strong PPC Ads have three main factors which are:

  • Features: Regardless of whether you’re selling a specific product or publicizing your business in general, the PPC promotions should feature the highlights of whatever you’re trying to sell. This might be the USP (unique selling point) of your product or service.
  • Benefits: When analyzing the advantages of your product or service, always remember the famous advice of salespeople saying: “What’s in it for them?” understanding the point that what will your buyers gain by choosing your product or service?
  • A call to action: The call to action of your PPC ad is the point where you either ask or command the user to do something regarding the product or service that you offer, for instance, make a purchase or sign up for an offer will highly depend on what you want your prospects to do. Moreover, including persuasive language in your CTA will also help gain more attention.

It is necessary to aim for improving your CTR because it requires a little time, effort and trial-n-error. Keywords do play an important role in spice up the conversation but it’s not the most important part. Optimizing your advertisements is a skill that will develop the momentum of your work. Researching your audience is the heart of your success which can ultimately help to gain more users. Try using research keywords that are persuasive to your audience and then discover ways to incorporate them as strategically as possible. Paying close attention to your ads is fundamental which can be done by copying or linking your ads to specific pages and adding additional targeted text, where your ads will not go unattended. Suppose they didn’t work out, so besides sitting thinking and wasting time go back to the drawing board and try something different and more creative. And eventually you’ll succeed in working your AdWords, but try to make sure that your word stands out in the endless sea of your competitors.

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